Building A Profitable Sales Funnel

When it comes to landing new customers on a consistent basis, you need to have sales funnels in place.

So, what is a sales funnel? In summary, a sales funnel is similar to having your best salesperson and having them guide your prospect through the entire sales process until they reach your desired destination. You can have multiple sales funnel integrated into your business model, all working simultaneously to bring in a consistent stream of new leads and sales to your business.

Creating a Value Ladder

Your value ladder is your actual business model. It shows how you are going to acquire customers and the result you are going to help your dream customers achieve.

A value Ladder can more categorized into 4 levels:

1. Free Offers.
2. Front-End Offers.
3. Middle Offers.
4. Back-End Offers.

As you move up the value ladder, you will be providing more value to your dream customer as well as increasing the average order value and average purchase frequency. Each tier in the value ladder is a new offer that is created to fulfill your value ladder mission statement. As you provide value at each step of your value ladder your customers will naturally want to receive more value from the person they received it from: you!

A funnel moves people through your sales process.

They enter as prospective customers (traffic) and the goal is to convert as many as possible into repeat customers by selling to them at front end, middle, and back end of your funnel (Value Ladder).

Famous words from Dan S. Kennedy:

Ultimately, the business that can spend the most to acquire a customer wins. A business beats its competition by making the same prospect worth more to his business than to that of his competition.

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